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In The News

A Talk With PR Pro of the Year Paula L. Pedene, APR, Fellow PRSA

Paula L. Pedene, APR, Fellow PRSA, is having a difficult time trying to narrow down a low point during her tumultuous last few years working for the Veterans Administration. “There were so many,” she says during a recent phone conversation. “The Read more…

By admin, 5 years2 years ago
In The News

Phoenix VA whistleblower wins top national PR award

Paula Pedene, owner of Pedene Public Relations, was named the Public Relations Society of America’s 2015 Public Relations Professional of the Year. Pedene was one of the first whistleblowers at the Phoenix Veterans Affairs Health Care System, where she and Dr. Read more…

By admin, 5 years2 years ago
In The News

ITL #159 The whistleblower’s story: a modern day battle of David versus Goliath

On December 10, 2012 my life changed forever, but little did I know that it was the starting point of something that would transcend across the country. It was on this day the Associate Director (AD) at the Phoenix VA took me out of my 21-year position Read more…

By admin, 6 years2 years ago
In The News

Phoenix VA whistle-blowers get retaliation settlements

PHOENIX — The Department of Veterans Affairs has come to terms with three Phoenix whistle-blowers who filed retaliation complaints after helping expose mismanagement and health-care breakdowns in the Phoenix VA medical center. The trio — Dr. Katherine Mitchell, Paula Pedene and Damian Read more…

By admin, 6 years2 years ago
In The News

For whistleblowers, a bold move can be followed by one to department basement

PHOENIX — On her 71st workday in the basement, Paula Pedene had something fun to look forward to. She had an errand to run, up on the first floor. “Today, I get to go get the papers. Exciting!” she said. “I Read more…

By admin, 6 years2 years ago
In The News

Taking a Stand for Ethics and Accountability in PR: Paula Pedene, APR

It’s hard to be in public relations. Constant learning, demanding clients and massive stress take a heavy toll on many of us. Sometimes, just to frost the cupcake, ethical issues come up that deeply test our honesty and integrity. We Read more…

By admin, 7 years2 years ago
In The News

VA official in Arizona demoted after her testimony

A longtime spokeswoman for the U.S. Department of Veterans Affairs in Arizona has been removed from her post, allegedly because she breached security by asking her husband to upload photographs of the Phoenix Veterans Day Parade onto a secure government Read more…

By admin, 8 years2 years ago

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About Us

Paula Pedene & Associates is a full-service Public Relations firm which specializes in health care and veterans issues. Headquartered in Scottsdale, AZ, the firm provides a range of services to commercial, nonprofits, and government entities. A Service Disabled Veteran and Woman-Owned Small Business.

 

 

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