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As a Phoenix-Scottsdale PR Firm with a team of associates, we're honored to have been part of the Public Relations Society of America's discussion panels who helped define public relations: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What are key points in this definition? -Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.” -“Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications. -“Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders. -“Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.  We're here to help you develop the best PR program for your organization.

Honoring Arizona’s Vets

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The Phoenix Veterans Day Parade is a time honored tradition and is now celebrating it’s 20th year.  Part of our mission is to honor Arizona’s Veterans through this significant event and to help them heal.  You may not realize it, but a special event, like the parade, helps our Veterans emotionally, spiritually and through the gentle art of healing.  Military Order of the Purple Heart Veteran and Phoenix Parade Grand Marshal Pete Haas explains….